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ChiroIntensive Curriculum 

Module 1: Setting the Tone for Success 

  • Take inventory of your business, finances, KPIs, love, fun, & health- everything by the numbers 
  • Identify the areas that need most change 
  • Vision mapping
  • Create a Mojo Mantra & build your confidence for the expansion that is about to take place
  • 90-day goal setting specifically for ChiroIntensive 
  • Delegation training 
  • Bonus content 

Module 2: All Things Marketing

  • Building an in house marketing team
  • Posting schedule, analytics, hashtags, & systems
  • How to build your online reputation
  • Google analytics & SEO
  • Instagram Success Blueprint
  • Building your IG home page
  • Storytelling on IG
  • Favorite apps for social media editing and planning creating custom GIFs
  • How to build your IG following social media calendar CopyWriting
  • TikTok Training
  • Ideal Patient Avatar exercise
  • Internal and external marketing strategies
  • Referrals and testimonials
  • How to increase your Google reviews
  • B2B, networking, & talks
  • Culture building & branding

Module 3: HR, Systems, & Team Roles 

  • Standard operating procedures (SOPs)
  • Successful Hiring Systems
  • Individual Team Member Roles
  • Training Checklists
  • Training Schedules
  • Termination & Resignation steps
  • Effective Office Communication

Module 4: Leadership & CEO Systems 

  • How to run effective team meetings 
  • Key personal indicators (KPIs)
  • Level 10 Leadership meeting process 
  • CA training agenda
  • Team meeting agenda 
  • Doctor training calendar 
  • Doctor meeting agenda 
  • Leadership communication 
  • Conflict resolution 
  • Sandwich technique

Module 5: Adding Associate Doctors 

  • Hiring process
  • INCLUDED: Contracts, Pay, Training Checklist, First Year, KPIs Tracker, General Terms, Tiered Structure
  • Writing your associate ad
  • Getting the word out 
  • Requirements 
  • Decisions to make before hiring 
  • Benefits 
  • PTO + holiday pay 
  • Long & short term disability coverage (maternity coverage) 
  • Associate training schedule 
  • 90-day review
  • New Doctor Communication training video 

Module 6: Wealth Building, Student Loans, Debt Pay Off, & Investing 

  • Student loan pay-off spreadsheet
  • Investment strategies 
  • Tax strategies
  •  Wealth creation 
  • 20% Insurance 80% Cash Interview 
  • Product sales
  • Selling your practice 
  • Profit first training 
  • Value Stacking bonus 
  • AirBNB Investing 
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